Users who install the Google toolbar can leave comments on any website - any comments - without any kind of control or moderation by the website owner, blogger, etc.
If you are the leading provider of services in an area, paying Adwords lots of money (or even if you aren't and don't) then one of your competitors, disgruntled employees or just an idiotic teenager with a warped sense of humor can write comments on your frontpage.
Yep. The page you spent money for (or time and effort) can now be hijacked by anyone:
- link to their own page.
- say negative or slanderous things.
- demean your product.
There is no way to erase them. There is no way to block them without using complex workarounds. You can't even post your own opinions in the SideWiki on your page without first proving that you are really the owner of the page.
Time to turn up the heat.
Google SideWiki Forums